why did nabisco stop making ideal cookies?

Let me have ONE memory of my childhood back! My Mother would buy these and send them in our lunch boxes for dessert and they we super-delicious!!!! "So . Nabisco, please bring them back!!! PLEASE, PLEASE, PLEASE! Every once in a while my brother & I will talk about them. I wish I or someone could buy the reciepe and bring them back. That cookie holds the best childhood memories ever. Let's bring them back, people!!! Memories at my grandmothers came flooding back. I'd bite a little hole into each end, then suck milk up into it like it was a straw. My mom would hide ours, too. Gastro Obscura covers the worlds most wondrous food and drink. I'll bet Elvis did too! OMIGOSH!!!! I can even smell them now, I was about 9 then and now I'm 46. Bring the discontinued cookies I've spoken so passionately for back as a "Classic" or "Vintage" brand. Was there some ingredient used which is now illegal? Maybe if enough people write to them, the people at KRAFT would consider bringing back this awesome cookie. I copied the link above someone posted and left the same story to nabiso, if everone does this, we might have a chance!! They were the best. I MISS THEM TO THIS DAY!!! He will be 48 on Monday and I have no doubt that if those cookies were still around, he would eat the entire package. When you think of dark sandwich-like cookies with a creamy white center, you probably think of Oreos, in part because Nabisco is so good at marketing. The best cookie ever - my Ohio farm raised husband never tasted one. If he were alive he'd want them back, too. It works perfectly. My husband and I lived in the mountains befor they had cable, so we would listen to the stereo and have Ideal cookies and Milk two or three times a week! I bet they have trans-fats, but I would make an exception and still eat them. If you want to have Ideal Bars again before you die, there is only one way to do it. I would weigh 500 lbs more than I do now if they didn't, and willing to pay alot per bag so I'd be broke. Chill dough for about an hour. This was a big deal for him since he never packed his own lunch. There was a whole ritual to my after-school consumption of this sweetest of sins: We would take them out of the 'fridge (I thought that mom would hide them in there, but now I understand it was because of the low melting point of the chocolate). Discontinuing them to develop a more profitable product may have made some punk executive a bonus but in doing so the Nabisco brand was greatly diminished. Ideal. I agree - best cookie ever! Get the peanut butter filled pretzel bits from Trader Joe's and dip them in melted dark chocolate. Fabulous product. Please bring it back, Oh How I'd love to have that cookie again -- please bring it back. I still look for these cookies when I go in the grocery store hoping they will magically appear. I thought I was the only person who could remember these cookies! I would love to see this cookie again. Ideal bars were the best store-bought cookies ever made. Getty Images Nabisco's Fair. It will be worth it. If I were the head of NABISCO, or your parent company, KRAFT, this would ALREADY HAVE BEEN DONE years ago!!!!!! They used to not be in the stores during the summer months but come fall they would be back on the shelves in Texas and I LOVED them! I have longed for the Ideal cookie since I got married! Years ago I contacted Nabisco about bringing them back but was told that would never happen. There is nothing that compares to the Ideal cookie which is why it had the perfect name. I agree that they were the best store-bought cookies ever. OK, so what WAS it about the Ideal bars? Maybe it will be a slow day and they might make a story of these great cookies and all the devote followers craving their return.. Perhaps this way Nabisco might open their eyes. My Mother kept these IDEAL Peanut Butter Cookie Logs in the Bread Box part of our shelvesthey were maybe three inches long and sorta like a flatted log.dark rich chocolate, didn't taste cheap.and had an inner crispy peanut butter filling, with some moisture.something like a Clark Bar taste, only a bit more of a cookie. Will have to try another e-mail address. Hope they see it. HAHAHA! I google searched "Ideal Cookies". They will make tons of $$$ dough on this cookie annually. I wish they would bring them back too! Yup, I've been craving them for years now and, alas, still no Ideal like an ideal. Mike Mozart, Flickr // CC BY 2.0. One of my all time favorite cookies in the whole world!!!!! I used to scour grocery store shelves for packages and buy them out. How can we all start a united front to get the cookies back on store shelves? My Mom and I ate so many packages of these we should be ashamed! My son has never had one. Little Debbie,PB Twix etc. He was going on about what happened to "his" peanut butter bars. How do we get to it? I had a friend in Missouri I used to mail seeveral packages at a time to around Christmas. Ellia Kassoff, a Jewish kid who grew up on the kosher cookies, had gained some knowledge on how to gain access to a trademark that was sitting unused, and as a result, he was able to pick up Hydrox for his own company, Leaf Brandsitself a dormant brand that Kassoff had revived. I still see these on the shelf but not the Ideal Bar. And for those of you who say, Get over it, its only a cookie, you have not lived until you have tasted a Hydrox.. I miss these cookies too! I would love to see Nabisco bring them back for my family. I would put them in the fridge. Some of these gingerbread cookies take months to make. They usually were gone during the drive home from the grocery store to the house. Shopping with 5 children apparently wasn't easy, so she would bribe us with Ideal bars. they were my favs and can't believe they haven't been brought back yet is there a fb page for them yet??? PLEASE bring them back - it's been like 30 years or more! I believe the cooky you're thinking of was a Hey Day or something like that. They might look up that stats every year and laugh but did they stop to think there is a new generation of peanut butter cookie lovers out there. Please Nabisco bring back the Ideal cookie, Check this out. They were almost like a candy bar. To be blunt, they lie to the Trademark Office.. Discontinued Nabisco Products | OfficeWorld.com It was on the very top shelf. Fact check: Oreos maker Nabisco is not sending US jobs to Mexico I totally agree. I still have dreams about these cookiesonce came home for lunch from school and mom had gone to a meeting. I also would like to see them brought back. I have tried to find these cookies and can not find them any where. I have the happiest memories of eating alot of these cookies!!!! Aside from this, I remember not only the great flavors of those treats but the sheer QUALITY of them and all of Nabisco products. OMG !!! Maybe I will email Keebler and encourage them to check out this site - for sure there's a demand - so how 'bout they provide the supply - :). "You have to have the right. Please, please, please bring them back!!! !my mom says she LOVED them! "Correction" I called this Cookie a candy bar in my rush..my apologies. Ideals were awesome cookies. I can still taste them. Of course Mom would hide them from us and I could not wait until I grew up so I could buy them for myself. Regular stores, specialty stores. NOTHING COMPARES, not even close.Ideal Bars were easily the greatest cookie ever mass produced,SORRY OREO, but its true. my mother and I would share IDEAL cookies and talk. I have been longing for these cookies and although I could not currently eat them like I did when I was young, I would keep them on hand to eat a few daily. Join the facebook group "Bring Back Ideal Cookie Bars" http://www.facebook.com/home.php?sk=group_90612602794 Maybe we can all get a "movement" together or at least find the original recipe LONG LIVE IDEAL!!!! Followed by Penguin cookies! I'm going to the web site to put in a request. Snack Catastrophe: Ginger Snaps Move South of the - Dan's Papers Even so, bring back the original recipe!!!!! They were great. I remember these well, I too have discussed with Nabisco about getting these back on the shelf,but no I have to make do with my home made peanutbutter chocolate bars pretty good but not an Ideal bar. They were the best with a cup of coffee!!!! Well apparently my husband wasn't kidding. We are sisters who grew up in California in the 60's and 70's and were TOTALLY addicted to the Ideal cookie bar!!! Does anyone remember another cookie at that same time that had chocolate, caramel, and covered with nuts? If you all really want to do something about it, go to the Nabisco website. I truly hope when I'm walking through the gates of Heaven, there is a plate of Ideal Cookie Bars waiting! I haven't seen them for years! Like most American brands. Oh so very good. Lets try this. Golderberger had some thoughts on the Hydrox, too. So many people would buy them just for the memories. Bring them back! My kids love peanut butter and chocolate, I know they would devour these! Why else would they not capitolize on the chocolate & peanut butter market in 30 yeas? I had often wondered what happened to Ideal Bars. Bring 'em back Nabisco it's time!!! Its an idea, and it might be similar. What could be better. I agree with all of you, BEST COOKIE EVER!!!! I hadn't been able to find those for years either, but found one today (hooray! This was and still would be my favorite cookie. Nothing compares. Oreo factory shutdown: Mondelez to close N.J. Nabisco plant, but says They were great to have on hand whenever company came over. I have tried the "similar" to Ideal Cookies, but nobody can capture that flavor and the joy that those cookies brought to my family. Cookies today do not compare with IDEAL cookies - they were and still are the best! I remember my sister's boyfriend was incredulous (although he should not have been given stories that I have since heard). OMG I miss Ideal Bars! You won't be sorry!! Like everyone else I LOVED these cookies. Easily the best chocolate-covered cookie ever. Come on Nabisco, no one can compare to your recipe. I have tried to find something similar, but no way can anything else compare. Too bad Nabisco/Mondel. Consider supporting our work by becoming a member for as little as $5 a month. After dinner, I couldn't eat much, but I even got to share some more Ideal cookies with my Mom and this is where my life of food-crime began. They were more like a candy bar than a cookie. The best part towards the end of them being around, we had to special order them, and then hope to get them before someone else snapped them up. The woman I spoke with was quite nice as I recall but had no answer as to why they had discontinued the product. Like Atlas Obscura and get our latest and greatest stories in your Facebook feed. My sister and I would walk to the corner grocery store at my grandmas. They look and taste exactly like the original "Ideal Bar". YOU CANNOT HAVE THIS MANY PEOPLE WANTING THIS COOKIE AND IGNORE THEM. I am so happy to know that there are this many people that loved the IDEAL bars like me. These were the best cookies ever! Nothing on the market today even compares. and spent my little savings on another package. Yes - my mom used to have to hide them too! I grew up devouring these cookies, they are the BEST ever Nabisco made. jjcardella@hotmail.com. I can't believe the post starts in 2007 and the last one was 4 days ago. And the name proved such a huge turnoff that Hydrox only had 4.2 percent of the sales of Oreo in 1998just $16 million compared to Oreos $374 million takeaway. When I was in my 20s and did not have to worry about weight or health, I would consume and ENTIRE box all by myself during an evening with glasses of milk. I just saw this Comment Page Today; I Agree with Brenda who wrote earlier this very day, and so many, many others eho commented over the past 12 years, that IDEAL COOKIES were the Absolute Best snack of childhood and beyond, to whenever they stopped being made. The tough part comes when we have to share the news that the product you're trying to find has been discontinued. They said they quit making these because they'd melt in transit, but they make chocolate covered cookies everyday. When we wanted peanut butter and chocolate at my house when I was a kid in the '60s and '70s, these are what we ALWAYS got. Missed by everyone in my family and we would give almost anything to have a taste of those wonderful treats. Roll into small balls and place on ungreased or parchment lined cookie sheets. IT IS A SHAME THAT NABISCO WILL NOT MAKE THE COOKIES AND SELL THEM ONLINEHINT HINT NABISCO. They were amazing! Do we have to wait until the Kraft foods no longer has the patten on the cookies. Nabisco also used to sell assortment packages that are no longer produced. I never even had a Reese's peanut butter cup until I was out of high school because of these bars. Oreo Big Stuf was introduced in 1984 and was about 10 times the size of a traditional Oreo. Too much cookie, not enough fudge and peanut butter. My dad used to ration them to me and my 3 siblings, otherwise we would eat them all in an hour! I want to recreate them with a recipe contest! yes bring back the ideal cookie bar! Sometime after 1976 I asked a Nabisco rep delivering in my local grocery store, where were they? please nabisco,start making ideal cookies again, Hello good folks, have had a time with my momery, and can you believe after (3) years the name of this cookie finally came to me, it was the "IDEAL", these cookies were made in the 60's also, and looking on the shelves, and going to hundreds of grocery stores I could never find them. IDEAL COOKIES ARE A FAR CRY BETTER THAN ANY OTHER THEY MAKE. These were my husband's favorite & what an awesome Christmas surprise that would be!!! It's just barely enough for the 2 pie crusts I needed to make this morning, where it used to be plenty with leftovers. More like this. I will call Nabisco in the morning. They were wonderful. My family still brings up these delicious cookies and wonders why Nabisco doesn't make them anymore It's Time to write Nabisco, Best cookie ever! I would pay almost anything to have these on the shelf again. If everyone on this list did, maybe it would help. I'll send a link to my sister. To date the closest I've seen to this most stupendous but unavailable product is the peanut butter Twix. He's asked me to search a few novelty shops (i.e., Cracker Barrell etc.) They have a section where you can contact them and request they bring back Ideals. Made the call. What's the problem? Another favorite of mine was TostettesI loved them because they were so moist and full of fruit and had a little sprinkle of sugar on topjust the right amount (cold or hot). I wrote Nabisco and sent the link to this site. There are none like them. Mom would hide them in the refrigerator, but I always found them. i thought my husband and i were the only ones that missed these cookins, boy was i wrong. Come on Nabisco make our day!! You'd make a bundle on themhealth-kick or not, people loved theseand you don't break what's not broken. my Daddy just passed away recently @ 86 so these memories are running rampant through my mind. Years later my husband and I used to joke about it being a "single serving package" because for us it was. They were the Best Only draw back was they melted so easily. we both started laughing when we realized how much we both wanted them! The best cookies ever! They, too, were far superior to ANYTHING available today!!!! We could not get enough! He's 92 now and was asking about them last week. The last time I remember seeing them in the store was in the mid/late 70's. Reeses' stix are not the same but still evoke some of the same taste. Too bad for me. Still to this day every time I am in the grocery store cookie isle I look for Ideal Bars. The only thing that I have found that even comes close is a Peanut Butter Twix. all cookies sold all over the world), which was valued at $30.62 billion in 2018, has been projected to expand at a compounded actual growth rate of 5.3% . When I was a kid I used to be a pretty good actor. I like having more choices than I get now. i.ve been looking for those ideal bars everywhere.when i was younger i used to babysit i took my money and go to the store and buey ideal bars and eat the whole package they were so good.i wish they would bring them back!!!!!!!!!! They've become extinct. We would stock up on them when we knew snowstorms were approaching. These cookies were highly addictive! Perhaps if we all email Nabisco. Very upset when it was discontinued. The best ever cookie. But they did not stay mad long after I offered them another cookie :). I also searched for them in the past. I loved them and there is nothing even close to their goodness!!! My husband promised me a case of them if we ever saw them again - which we have not. please bring back the ideal cookie--PLEASE-- the closest i have tasted is the tagalong cookie from girlscouts. My brother and I could eat a whole package of them in one sitting back when we were kids (ahhh, the good old days of a speedier metabolism!). I cannot believe that I found this site. Please bring them back! I'm emailing them as we speak. I was a good climber too. She would check out with a half full package. The real reason they stopped making these cookies is because they used "real" chocolate and it became very expensive over time. I immediatly thought about Ideal cookies for the first time in many years, looked on Google and found this site. I grew up on them and have many memories of hiding them from my sister. They were definitely the BEST cookies ever! They sent some coupons to me in the mail and stated they would report my request. Anyway, Glad to see I'm not alone.

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