burberry shenzhen store

The British fashion brand and China's largest social media company collaborated to design a shop that suited . The 5,800 sq ft store is split into 10 rooms, each offering its . Play on Spotify. Burberry debuts first social media store in Shenzhen ... 1 Sloane Street New. The British retailer opened its first "social retail store" on Friday in. It is the first time a luxury brand tries to include social reta. Burberry teams with Tencent to launch luxury's first social retail store. Is This the Coolest Burberry Store in the World? | Tatler Asia The 5,800 sq.ft store has ten rooms, including one dedicated to the iconic Burberry trench coat, and many featuring products and experiences exclusive to the Shenzhen flagship. All the stock is labelled with QR codes which when scanned show information on the customer's digital screen. The Shenzhen Burberry store uses a mix of social media, gaming and real-life interactions to entice a new generation of shoppers, who have fewer incentives to visit bricks-and-mortar stores when . Powered by Tencent technology, the store, which will open in the new Shenzhen Bay MixC development on . President and country head of Burberry China, Josie Zhang, told Jing Daily that, "in a sense, customers are connected with us once they stand in front of the interactive store window." TB Summer Monogram Landscapes. The store, opened on Friday, aims to "blend the physical and social worlds" - a concept the British luxury label has been progressively exploring. 40 songs. 10:00 - 22:30. "This store explores this relationship . Burberry opens first 'Social Retail' store in China ... The app forms the backbone of the store, creating a phygital environment which rewards customer interactions with digital benefits. Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms. What the future of shopping looks like at Burberry's new ... Burberry Open Spaces Shenzhen Bay. Burberry Social Store, Shenzhen | Echochamber Where nature and technology come together, connecting our #Burberry community through a world of digital discovery . The store is powered by Tencent technology and opened in the new . 2. The Social Edition is our weekly series which deep dives into luxury initiatives in China's social media landscape. Courtesy of Burberry Dive Brief: Burberry on Friday debuted its first social retail store in Shenzhen, China. 5 key takeaways from Burberry's radical new 'social' store The location is Shenzhen, a booming tech hub that befits Burberry agenda for luxury fashion's first ever "social retail" store. Burberry Shakes Up Shopping With Physical, Digital ... The digitally immersive store is powered by Tencent technology, is a "space of exploration", designed to inspire and entertain luxury customers . Burberry senior vice president of digital commerce Mark Morris said this will include being able to dine at the cafe, order different items off the menu and access a special room dedicated to Burberry's . Burberry unveils, this July 31, a new store in Shenzen, China. Designed by Riccardo Tisci, the creative director of the British brand, this store aims to position itself at the cutting edge of technology. Burberry Shenzhen Store: Playlist Mix By burberry. Burberry opens world-first social retail store in Shenzhen ... Burberry's Social-Retail Store Brings teamLab-like Fun to ... Burberry Unveils New Flagship Store in Shanghai. At the heart of Burberry's in-store experience is a dedicated WeChat mini programme (think of it as an app-in-an-app) which . Luxury behemoth Burberry has opened a visually stunning, social media connected store in Shenzhen, a city widely known as China's tech capital, in partnership with Chinese digital monolith Tencent (owner of messaging and e-commerce app WeChat). Having debuted luxury's first-ever social retail store in Shenzhen . A pioneering new social retail store born from our founder Thomas Burberry's spirit of innovation. Burberry is looking to break new retail ground in Shenzhen, China, today with a store that fuses physical and digital elements and asks shoppers to press their WeChat accounts into action as they game their way around the store, making virtual, and real life, discoveries.. The first step in the Tencent alliance will be a Burberry store in Shenzhen powered by the operator of social network WeChat. British luxury fashion retailer Burberry launches its first social retail store in Shenzhen, China, powered by Tencent technology. A pioneering new social retail store born from our founder Thomas Burberry's spirit of innovation. The British fashion brand and China's. Burberry's social retail store in Shenzhen is a place of discovery that connects and rewards customers as they explore online and in store. Burberry announced luxury's first social retail store in China's technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience - a store of tomorrow for today. SEE ALSO : Burberry releases preliminary results for the year. Sun: 10:00 - 22:00. This could be beautiful (it is) Metronomy • Pip Paine (Pay The £5000 You Owe) 4:10 0:30. Burberry has announced luxury's first "social retail store" in China's technology hub Shenzhen, blending physical and social media worlds into a digitally immersive retail experience in what the brand describes as "a store of tomorrow for today.". On Friday, Burberry unveiled a shiny new store in Mainland China — its 63rd in the region. Burberry has opened the doors of what it describes as "luxury's first social retail store" in Shenzhen, China. Powered by Tencent technology, the store, which will open in the new Shenzhen Bay MixC development on 31 July 2020, is… Burberry has partnered with China's tech giant Tencent to launch a luxury concept store using social media interactions. Powered by Tencent, it occupies the space between the physical and social worlds. On July 31, it announces its first luxury social retail store in the Chinese city, in collaboration with Chinese tech giant Tencent.. A digitally immersive retail experience that cleverly blends the physical and social worlds, the store at the new Shenzhen Bay MixC development is a space designed for customers to . In collaboration with Tencent . But the world keeps turning, and in spite of everything, new and innovative retail locations are also opening up. Style and Community. Burberry Thinks So. Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. British luxury brand Burberry opened the first-of-its-kind social retail store on Friday in Shenzhen, claiming to blend physical and social worlds with a suite of digital technologies powered by Chinese internet giant Tencent. In the sprawling technology hub of Shenzhen, however, Burberry is going ahead with the launch of a new boutique — its 63rd in Mainland China — which the company calls the luxury industry's first "social retail" store. While downloading a Wechat mini-programme just to shop a single boutique might not seem that exciting, the gamification of the shopping experience makes it well worth the effort. Their Social Retail store opens in Shenzhen, China, offering an exclusive capsule collection, and a personalised multi-layered experience, powered by Tencent technology. 1. Burberry, fashion, In store, stores, Virtual reality. The Shenzhen store, located in the same city as Tencent's headquarters and considered to be China's tech capital, meets digitally native millennial and Gen Z customers with Burberry's social media and gaming tools, says Mark Morris, Burberry's senior VP of digital commerce. With the First High-Tech "Social Retail Store" in Shenzhen, China. A social store is a digital place where enjoying social shopping having the possibility to enter in the world of the brand thanks to the virtual reality and artificial intelligence. In collaboration with Tencent . Burberry's Creative Director Riccardo Tisci designed the cutlery and china, which is exclusive to the Shenzhen store. The 5,800-square-feet concept store is located in the luxury mall MixC Shenzhen Bay, where it has blended the brand's online and offline worlds for customers. The British fashion brand and China's largest social media company collaborated to design a shop that sui… Play on Spotify. Located in the booming tech hub of Shenzhen, this is luxury fashion's first-ever "social retail" store, according to the brand. TODAY, Burberry launch a bold venture into the blending of the worlds of physical experience and social media. Style and Community. Powered by Tencent, it occupies the space between the physical and social worlds. Being a pioneer in innovative digital technology within the fashion realm, it comes as no surprise Burberry is involved. The café is designed to be dynamic, and can be converted into a community space for activities including talks, workshops, exhibitions and live performances. Sign out. Above The Shenzhen Burberry shop is the brand's first "social retail" store, and is powered by Tencent (Photo: Courtesy of Burberry) "I am fascinated by the balance between nature and technology, and the energy that connects the two," Burberry chief creative officer Riccardo Tisci said in a statement. Luxury fashion house Burberry and Chinese technology powerhouse Tencent . Shenzhen Assistant Store Manager 助理店长 - 深圳湾万象城 - Not. A selection of music featured in our new Burberry store in Shenzhen, China. A selection of music featured in our new Burberry store in Shenzhen, China. 'A store of tomorrow for today,' Burberry's . Burberry announced luxury's first social retail store in China's technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience - a store of tomorrow for today. Burberry announces the brand's first social retail store in China's technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience. Discover more at link in bio. No. Is the "Phygital" Boutique the Future of Shopping? Introducing Burberry Open Spaces in Shenzhen, China. Burberry announces luxury's first social retail store in China's technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience - a store of tomorrow for today. Vogue and GQ x Burberry New. The 5,800 sq ft store is split into 10 rooms, each offering its . Riccardo Tisci is about to transform the way we shop luxury with the creation of a new "social retail" Burberry store in China - is this the phygital fashion solution we've all been waiting for?. Burberry Shenzhen Store: Playlist Mix By burberry. The new store, launching today, is 5,800-square-foot, designed through an exclusive partnership with Chinese tech giant Tencent Technology. Fitting rooms of Burberry's new Shenzhen store. Her you are. Burberry opens its first real-world social media store. Normally, a new store opening isn't much to shout about: but Burberry's new, futuristic outpost in Shenzhen has plenty to offer. 2888, South Keyuan Road, Nanshan District, Shenzhen 518067 深圳市南山区科苑南路2888号深圳湾万象城一层L149 Directions Phone: 0755-86655666 Luxury brand Burberry has opened a new store in Shenzhen, China, where people can like, share, scan, book and spend their way to more . A post shared by Burberry (@burberry) on Jul 30, 2020 at 11 . 2. Burberry Open Spaces, Shenzhen Bay The MixC Shopping Mall, No. Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms. Burberry brings the future of shopping to Shenzhen, China today. Burberry said it will open a so-called "social retail" store in Shenzhen in China's technology hub powered by Tencent technology in the first half of next year that will blend retail and . Burberry has launched its first social retail store in Shenzhen, showcasing a blend of the physical and social worlds in a digitally immersive retail experience. Key features Three floors and ten rooms are dedicated to the retail destination, which marks a return to the brand's birthplace: founder Thomas Burberry opened the luxury brand's first store in the same London postcode 130 years ago. It's a boutique, a café and a virtual playground all rolled into one. Directions. Powered by Tencent technology, the store, which will open in the new Shenzhen Bay MixC development today, 31st July 2020, is a space . Visitors to Shenzhen's Burberry flagship store can use Tencent 's WeChat app to interact with the window display and play their own music in fitting rooms. Burberry Landscapes: The Olympia Bag New. The Burberry social store offers a wide range of items including the brand's latest collections and pieces exclusive to the Shenzhen store. The British fashion brand and China's . It has a pistachio-colored facade, an interior color palette of Burberry beige . Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms. Photo: Burberry's official website. Burberry debuts its first "social retail store" in Shenzhen today—an interactive space that seamlessly blends brick-and-mortar shopping with social media and virtual digital experiences.Developed in partnership with and powered by Tencent, the shop at the Shenzhen Bay MixC in the HouHai District can be activated digitally through a dedicated WeChat mini-programme—which unlocks site . Customers can earn points that unlock rewards that range from exclusive menu items in the . This July 31 opens in Shenzhen the new store of the British brand, where physical and digital experiences are mixed. 31 July 2020 Burberry announces luxury's first social retail store in China's technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience - a store of tomorrow for today. "Burberry has always been a brand of firsts, built on a belief that creativity has the power to open spaces. British luxury house Burberry has taken the wraps off a trailblazing social retail store in the heart of China's technology hub Shenzhen as it makes a play to attract the country's affluent young consumers and redefine the future of luxury retail.. Burberry. The store, opened on Friday, aims to "blend the physical and social worlds" - a concept the British luxury label has been progressively exploring. Burberry has opened the doors of what it describes as "luxury's first social retail store" in Shenzhen, China. (Bloomberg)—Burberry Ltd. is teaming up with Chinese internet giant Tencent Holdings Ltd. to experiment with blending retail and social media in the key luxury market.. The location, plush The MixC mall in the Nanshan area of town, is a leading luxury hub and meeting place of the brand's target group, and a well-chosen one at that. Inside the store there are 10 rooms with features including: Interactive Store Window, QR Codes, Thomas's Cafe, Fitting rooms, and the Trench experience. View large map. Simply cross the threshold to immediately immerse yourself in the world of Burberry's social store. 1. The store, which opens Friday, has been developed in concert with a smartphone widget on the popular mega-app WeChat. Created in collaboration with Chinese tech giant Tencent, the store brings to new life to normally staid aspects of retail shopping through a bevy of Tron-like tech. The 5,800-square-foot store spans 10 rooms and was created in collaboration with WeChat's owner, Tencent. A store of tomorrow for today that connects and rewards our community as they explore in person and online. #InBurberry: TB Summer Monogram New. Burberry are trailblazers in the world of digitally enabled retail, and they are continuing to innovate and delight, even in the middle of a global crisis. Burberry - Shenzen MixC in Shenzhen: Shenzhen: Shop G01, Level 1, Phase 1 of City Crossing +86 755 2589 6390: Burberry - Shenzhen Yi Tian: Shenzhen: Shop L1-1 & L2-2, Yitian Holiday Plaza +86 755 8629 8138 Burberry Shenzhen store is decorated in color palette of beige, pistachio, pink and blue, with variety of textures and materials from plywood to mirror and high-gloss finishes. The 5,800-square-foot store is designed for customers to interact with its products in. This could be beautiful (it is) Metronomy • Pip Paine (Pay The £5000 You Owe) 4:10 0:30. Burberry Shenzhen store is decorated in color palette of beige, pistachio, pink and blue, with variety of textures and materials from plywood to mirror and high-gloss finishes. An interactive store window greets customers at the entrance of the Burberry Shenzhen store Burberry house codes colour the store interiors in a palette of beige, pistachio, pink and blue The WeChat mini program features playful animal characters to offer fun, engaging experiences within the physical and virtual realms of the store A store of tomorrow for today that connects and . Unveiling our first social retail store, #BurberryOpenSpaces - a new luxury concept in Shenzhen, China, powered by our partner Tencent . Burberry has opened luxury's first " social retail store " in China's technology capital, Shenzhen. 40 songs. LONDON — Burberry is looking to break new retail ground in Shenzhen, China, today with a store that fuses physical and digital elements and asks shoppers to press their WeChat accounts into action as they game their way around the store, making virtual, and real life, discoveries. On November 11, Burberry opened its new flagship store, co-created by the house and architect Vincenzo De Cotiis, at Plaza 66 in Shanghai. Powered by Tencent technology, the store, which opened in the new Shenzhen Bay MixC development on 31 July 2020, is a space of . The luxury retailer has collaborated with Chinese technology giant Tencent to create a new concept store which aims to "blend the physical and social worlds". August 6, 2020. The Burberry Ginza store opened in November 2019, and resembles Burberry's flagship at 121 Regent Street in London. Burberry and Tencent collaborate on interactive WeChat shop in Shenzhen. Photo: Courtesy. Inside the store there are 10 rooms with features including: Interactive Store Window, QR Codes, Thomas's Cafe, Fitting rooms, and the Trench experience. Read about it on Inside Retail Asia. The recent opening of Burberry Open Spaces, an innovative and totally wired shopping concept, in the heart of the country's tech hub of Shenzhen, comes as no surprise. Burberry and Tencent collaborate on interactive WeChat shop in Shenzhen. Image courtesy of Burberry. In an exclusive Vogue interview, Burberry's Riccardo Tisci talks about the opening of a new social retail store in Shenzhen, China. Burberry has opened the doors of what it describes as "luxury's first social retail store" in Shenzhen, China. It marks a shift in how we engage with our customers.' Currency in context. Burberry recently opened its first social retail store in Shenzhen cooperating with Tencent. This is the brand's first store to have QR codes on product swing tags. Introducing Burberry Open Spaces in Shenzhen, China. Partnering Tencent was a no-brainer as the Chinese company - which owns messaging app WeChat and the popular video game Fortnite - helps build a shopping experience unlike your average dressing-room, which . It is a matter of seconds. The store, which opens in the new Shenzhen Bay MixC development and is powered by Tencent technology, is a space of exploration, designed to inspire and entertain . Burberry announces luxury's first social retail store in China's technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience - a store of . Burberry has opened the doors of what it describes as "luxury's first social retail store" in Shenzhen, China. The World of Olympia Pop-ups. LONDON — Burberry is looking to break new retail ground in Shenzhen, China, today with a store that fuses physical and digital elements and asks shoppers to press their WeChat accounts into action. Stores & Pop Ups. Burberry opens interactive store in Shenzhen. Photo: Courtesy of Burberry. The Shenzhen social retail store, which was originally supposed to open in April, is the high point of Burberry's work in China this year and the concept could be rolled out to other locations . "Social retail" may sound like meaningless, modern jargon, but Burberry fleshes it out through its ambitious new shopping space. Burberry announces luxury's first social retail store in China's technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience - a store of tomorrow for today. The answer is in Shenzhen, China, where Burberry has just opened its new social retail store. The Burberry Shenzhen store is targeted at its most innovative and influential customer base who crave new, exciting shopping experiences. Opened its first social retail store & quot ; Burberry & # x27 ; s social... Burberry opens world-first social retail store in Shenzhen < /a > Photo: Courtesy digital discovery to. 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